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EDUCATION AND CULTURE
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DIRECTORATE OF PUBLICITY
Regional Publicity Officer
One of the four regional publicity officers of the Directorate of
Publicity, Maharashtra, is stationed at Aurangabad. His
jurisdiction extends over the districts of Aurangabad, Parbhani
Bhir, Nanded and Osmanabad.
The regional publicity officer works as a link between, the
government officers and the press in the districts. He keeps
himself in touch with the officers of the various departments in
the districts and issues news items and write-ups to the press.
The regional publicity officer is entrusted with the following
functions:—
(i) Dissemination of factual information on schemes and activities
of the government in the region.
(ii) Arranging press visits and press conferences to provide an
opportunity to the press to get first hand knowledge of the
subjects to be covered.
(iii) Examining carefully the reports and comments in the press
and counteracting any representation against the government with
the minimum delay.
(iv) Replying querries in the press seeking information on
subjects of general interest.
(v) Arranging talks on various subjects concerning nation-building
activities by government officers and others.
The regional publicity officer acts as a correspondent of the
Directorate of Publicity, Maharashtra and gives publicity to
government schemes and activities, press conferences, etc. He
keeps the Director of Publicity, Maharashtra, informed of the
trends in the local press and public opinion. He helps the film
section of the Directorate of Publicity in producing documentaries
and news-reels on subjects pertaining to the region.
District Publicity Officer
The district publicity officer works as a representative of the
Directorate of Publicity in the district, and helps the latter in
every respect. His main work is to publicise the progress done
under the development programme. This he does through various
media viz., news-items, articles and documentary films.
Reports and comments appearing in the press in respect of his
district are scrutinized by him and submitted to concerned
officers for further necessary action.
He supplies material, booklets and information for being
incorporated in various publications of the directorate. He
distributes and arranges for the sale of a large number of
publications issued by the Directorate of Publicity. He keeps the
regional publicity officer acquainted with trends in the local
press. He keeps himself in close touch with the collector of the
district and carries out his instructions in matters of publicity.
The district publicity officer, Bhir runs an information centre at
the headquarters for the local population and the visitors to the
district. Maps, charts, models and publications depicting the
progress of development works are displayed in the centre. The
centre subscribes to important news-papers published in the state
and outside.
Till February 1963, 142 radio sets were installed in the district
under the rural broadcasting contributory scheme. Farmers forums
were organised in 70 villages. It is proposed to install a
radio-set in each village of the district and to bring about one
fourth of them under the farmers forum scheme.
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